THE ANTECEDENTS OF ORGANIZATIONAL AGILITY: ORGANIZATIONAL STRUCTURE, DYNAMIC CAPABILITIES AND CUSTOMER ORIENTATION

Authors : Pelin KANTEN, Selahattin KANTEN, Munevver KECELİ, Zuhal ZAİMOGLU

Pages : 697-706

Doi:10.17261/Pressacademia.2017.646

View : 16 | Download : 16

Publication Date : 2017-06-30

Article Type : Research Paper

Abstract :This study aims to investigate some antecedents of organizational agility. In the literature, it is seen that studies suggest that some organizational factors provide to maintain organizational agility. Therefore, organizational structure, dynamic capabilities and customer orientation are considered as predictors of organizational agility within the scope of the study. For this purpose, the data which were collected from 176 employees in the retailing industry by the survey method were analyzed using the structural equation modeling. The results of the study indicate that two dimension of dynamic capabilities which are addressed as integration and coordinating have a positive and significant effect on organizational agility. However, organic and mechanic organizational structures have no significant effect on organizational agility. In addition, customer orientation levels have a positive and significant effect on organizational agility.   
Keywords : Organization Agility, Dynamic Capabilities, Organizational Structure, Customer Orientation