EXAMINATION OF THE EXPERIENCE PHENOMENON OVER COMMERCIAL AREA EXAMPLES

Nowadays, competition among firms is increasingly intensified and brands are looking for new approaches to get attention in the market. Most brands, in order to come forward in this race, organize their spaces in a recollective way in specific themes, and some adopt the concept of personalisation in design. While shop windows are becoming new focus points for communication, the virtual reality environments and augmented reality applications that are shaped by modern technologies lead to the emergence of new types of experience. Experience phenomenon which is deemed to be one of the ways to create value in today`s economy is to be examined within this article through examples from commercial spaces.