The Human Conception of Neuroeconomics: Homo-Neurobiologicus

Authors : Hüsnü Bilir

Pages : 774-783

Doi:10.30586/pek.1484311

View : 49 | Download : 71

Publication Date : 2024-09-29

Article Type : Research Paper

Abstract :One of the fundamental assumptions of neoclassical economics is the concept of the homo-æconomicus. This model assumes that individuals are rational, pursue personal interests, and aim to maximize their utility or profits based on choices determined by external factors. Neuroeconomics, however, challenges this idealized human model and focuses on understanding how people actually behave in the real world. By examining human decision-making processes and behaviors through laboratory studies and field analysis, neuroeconomics seeks to understand the neurobiological processes behind economic decisions. This approach suggests that people make decisions not only based on external factors or rationality but also influenced by emotions, thoughts, and their neurobiological structures. In this context, neuroeconomics points to a completely different nature of humans, contrary to the homo-æconomicus model: This human model, whose behavior is influenced by its social and economic nature and its neurobiology, is termed as homo-neurobiologicus. In this a person\'s economic decisions are largely determined by their neurobiological structure. The purpose of this study is to examine the homo-neurobiologicus which is the human understanding of neuroeconomics, and to highlight the differences and similarities between it and homo-æconomicus.
Keywords : Nöroiktisat, Homo neurobiologicus, Neoklasik İktisat, Homo æconomicus