ФАКТОРЫ, ВЛИЯЮЩИЕ НА ВЫБОР БАНКА

Authors : Ebru ÇAĞLAYANAKAY, Kamalbek KARYMSHAKOV, Raziya ABDİEVA, Gulmira TUTKABAEVA

Pages : 50-56

View : 16 | Download : 15

Publication Date : 2015-05-01

Article Type : Research Paper

Abstract :This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.
Keywords : banking system, marketing, customer choice