TEKSTIL ÜRÜNLERI TÜKETIMININ LOGIT MODELI YÖNTEMIYLE ANALIZI

Authors : Anarkül URDALETOVA, Ebru ÇAĞLAYAN, Gülnara KARADENİZ

Pages : 46-53

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Publication Date : 2014-05-01

Article Type : Research Paper

Abstract :The textile industry has been revived in recent years in Kyrgyzstan, and become one of the outcoming sector which was given priority in investment by the country. In light of these developments, the country`s garment attitudes and buying behavior of consumers Explaining are gaining importance. For this purpose, the study of factors affecting consumer buying behavior was identified with statistical models in this study. The study examined consumers` decision making approach, brand and fashion focus explanatory variables affecting the size is determined. Due to the conformity to the nature of the dependent variable and the explanatory variables the relationships between them were investigated by sequential logit model. Analysis of the results `brand and fashion focus` of the explanatory variables in the model of gender, income and the environment grows coefficients of the variables were found to be statistically significant at the 1% significance level.
Keywords : textile industry, consumer behavior, influence factors, logit model