Investigation of the Effect of Mindfulness-Based Self-Efficacy on Attitudes Towards Artificial Intelligence Technology Among Sports Consumers

Authors : Ozan Karakuş, Mehmet Mustafa Yorulmazlar, Damla Özsoy

Pages : 99-107

Doi:10.62425/rses.1578912

View : 97 | Download : 66

Publication Date : 2025-06-20

Article Type : Research Paper

Abstract :This study aims to investigate the effects of mindfulness-based self-efficacy on attitudes towards artificial intelligence technologies in sports consumers in terms of various socio-demographic variables. 409 undergraduate students studying in the field of sports sciences in the Marmara region, selected through a convenience sampling method, participated in the study. Data were analyzed using the SPSS 29.0.1.0 (171) program. The findings show that there are significant differences in mindfulness-based self-efficacy and attitudes towards artificial intelligence technologies based on socio-demographic factors. In addition, the study found that mindfulness-based self-efficacy has a positive effect on attitudes towards artificial intelligence technologies. It is seen that artificial intelligence technologies are rapidly spreading in the field of sports and the acceptance of these technologies varies depending on the methods that can be applied and emotional states. As a result, the findings shed light on the development of improvements to encourage more positive perceptions regarding the acceptance of new technologies in the sports industry.
Keywords : Technology in Sports, Artificial Intelligence, Conscious Awareness, 5.0 in Sports Industry.

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