MASS MEDIA’S PERSPECTIVE ON SOCIO-CULTURAL ATTITUDES TO THE BODY AND SOCIAL APPEARANCE ANXIETY

Authors : Ali ALU, Yeter DEMİR USLU

Pages : 368-376

Doi:10.26791/sarkiat.1254196

View : 25 | Download : 37

Publication Date : 2023-07-03

Article Type : Research Paper

Abstract :In recent years, the perception of health and the appearance of the body have been reshaped due to the influence and pressure of many factors such as globalization, popular culture and mass media. In particular, ideal beauty and body images are shown through the media, and the society adopts what ideal standards and measures should be. This ideal beauty presented by mass media offers individuals various criteria and standards to have the ideal appearance or body. People who do not comply with these criteria are directed to the beauty industry in order to reach the ideal beauty standards. Thus, especially women are directed to consumption through the beauty discourse created through the beauty industry and the media. In addition, when we look at the information given through the media, it is seen that overweight not only affects physical appearance but also affects mental health negatively. This situation causes people to search for more concerns about appearance. People try to get rid of these worries and problems by spending too much on various nutrition and diet programs. In this study, the role of the media in the emergence of socio-cultural attitudes towards the body and social appearance anxiety is evaluated.
Keywords : Kitle İletişim Araçları, Beden Kaygısı, Sosyal Görünüm, Medikal Estetik, İdeal Görünüm