Dikkat Ekonomisi

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Türk Kütüphaneciliği
Volume:24 Issue:1
Dikkat Ekonomisi

Dikkat Ekonomisi

Authors : Süreyya ÇANKIRI

Pages : 167-170

View : 12 | Download : 8

Publication Date : 2010-01-01

Article Type : Review Paper

Abstract :The Attention Economy.Translated by Sarper Diktaş and published by Optimist Publications, The Attention Economy: Understanding the New Currency of Business originally published by Harvard Business School Press stands out as a new and significant work. The book analyses the psychological dimensions of attention while presenting its key applications in advertising, ecommerce, information management and strategy.
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