The effect of environmental culture, corporate social responsibility and green image on environmental performance

Authors : Erdem Baydeniz

Pages : 419-429

Doi:10.53601/tourismandrecreation.1652859

View : 56 | Download : 200

Publication Date : 2025-12-31

Article Type : Research Paper

Abstract :The purpose of this study is to examine the effects of environmental culture, corporate social responsibility and green image on environmental performance. The population of the study consists of 439 managers working in various departments in green star hotels and partial least squares based structural equation modeling was used in data analysis. The results show that environmental culture, corporate social responsibility and green image have a significant positive effect on environmental performance. Hotels that attach importance to developing environmental culture and actively engage in corporate social responsibility practices exhibit a more positive and trustworthy green image. This creates a strong impact on environmentally conscious consumers. Furthermore, the study confirms that a positive green image plays a key role in achieving impressive environmental performance. When businesses are perceived positively for their environmental efforts, they are more successful in environmental management, paving the way for sustainable, responsible business practices.
Keywords : çevresel sürdürülebilirlik, kurumsal sosyal sorumluluk, çevre kültürü, yeşil imaj, çevresel performans

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