Visitors’ experiences of Deyrulzafaran Monastery through netnography approach

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Tourism and Recreation
Cilt: 7 Sayı: 1
Visitors’ experiences of Deyrulzafaran Monastery through netnography approach

Visitors’ experiences of Deyrulzafaran Monastery through netnography approach

Authors : Serkan Yiğit, Abidin Can Aktaş

Pages : 82-89

Doi:10.53601/tourismandrecreation.1522129

View : 58 | Download : 46

Publication Date : 2025-06-30

Article Type : Research Paper

Abstract :This article analyzes the experiences and perceptions of visitors to Deyrulzafaran Monastery using the netnography method. Netnography is a research method that aims to gain a deeper understanding of participants\\\' experiences and perspectives by examining content shared in online communities and social media platforms. By examining visitor comments on TripAdvisor, the study reveals how visitors perceive the touristic experiences of Deyrulzafaran Monastery. The content analysis revealed six components that characterize visitors\\\' experiences at Deyrulzafaran Monastery. These components include unforgettable experience, satisfaction, intention to recommend and revisit, historical experience, cultural learning experience, gastronomic experience, and guide of attributes. This netnographic analysis aims to contribute to a better understanding of visitor experiences at cultural and historical sites, as well as the development of tourism management strategies. Especially in the digital age, analyzing visitor feedback provides important information on how tourism destinations can adapt to meet visitor expectations.
Keywords : Deyrulzafaran Manastırı, Ziyaretçi Deneyimi, Netnografi, Mardin

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