Scan it - get it: A study on the socio-demographic characteristics of consumers using qr codes

Authors : Esma Ebru Şentürk

Pages : 101-124

Doi:10.47934/tife.13.02.01

View : 73 | Download : 96

Publication Date : 2024-12-30

Article Type : Research Paper

Abstract :The present study examined the usage of QR codes among consumers from different demographic groups (gender, generation, marital status, work, income, education, experience with QR codes, QR code usage frequency, QR code risk perception) within the framework of the Technology Acceptance Model (TAM). An online survey was used in the research methodology. A total of 556 individuals aged 18 and above residing in Türkiye were included in the study. The data obtained were utilized to analyze the effect of the perceived usefulness and perceived enjoyment dimensions of the TAM on QR code usage attitude and intention to use, accomplished through the use of structural equation modeling. The findings showed that user experience and security perception influence QR code usage. Additionally, the study demonstrated that perceived enjoyment positively affects the intention to use QR codes, whereas perceived usefulness has no effect on the intention to use QR codes. It is imperative to develop security measures, conduct awareness studies, and enhance consumers\\\' perceptions of trust in QR codes to facilitate the widespread acceptance of QR codes.
Keywords : Qr Kod, Tüketici Davranışları, Teknoloji Kabul Modeli (TKM)