THE ROLE OF AI-DRIVEN CONTENT, SMART TECHNOLOGIES, AND DISINFORMATION IN THE 2024 U.S. PRESIDENTIAL ELECTIONS

Authors : Cansu Arısoy Gedik

Pages : 177-202

View : 42 | Download : 58

Publication Date : 2025-02-20

Article Type : Research Paper

Abstract :This study examines the influence of smart technologies and algorithms on voter behavior, with a particular focus on their role in the 2024 United States (U.S.) presidential elections. By curating content based on user preferences, algorithms create echo chambers that deepen divisions and increase polarization. Advanced AI tools, such as deepfake technology and micro-targeting strategies, further manipulate voter perceptions by spreading misleading information, posing significant ethical and democratic challenges. The findings highlight the need for improved digital literacy and stronger regulations to reduce the impact of digital disinformation and protect the integrity of democratic processes. This research underscores the dual importance of individual awareness and platform accountability in addressing the complexities of digital influence on elections.
Keywords : Yapay zekâ, Akıllı teknolojiler, Algoritmalar, Deepfake, 2024 ABD Başkanlık seçimi