A Comparative Study on AI Versus Human Design in Communication Design Education

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A Comparative Study on AI Versus Human Design in Communication Design Education

A Comparative Study on AI Versus Human Design in Communication Design Education

Authors : Taner Kızılhan

Pages : 196-218

Doi:10.32739/etkilesim.2025.8.15.289

View : 41 | Download : 28

Publication Date : 2025-04-30

Article Type : Research Paper

Abstract :This study aims to compare the creative outputs of AI and human designers by analyzing design products created based on a specific text. It also examines how an individual\\\'s competencies influence the originality of AI-generated work. The research employs quantitative content analysis, assessing the success of designs using criteria such as relevance to the text, creativity, originality, storytelling, and the application of artistic elements and techniques. The findings reveal that while AI excels in applying artistic techniques, its creativity and originality are still shaped by the designer. Additionally, the study shows that technical knowledge enhances creativity; participants with a strong command of technology produced more daring and inventive works. However, both AI and human designers struggled to effectively convey story and emotion in their designs.
Keywords : Anahtar Sözcükler: Yapay Zeka, Yapay Zeka Sanatı, İletişim ve tasarım eğitimi, Yaratıcılık, Görsel İletişim

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