The Evolution and Impact of Large Language Model Chatbots in Social Media: A Comprehensive Review of Past, Present, and Future Applications

Authors : Emre Sadikoğlu, Murat Gök, Maad M Mijwil, Irfan Kösesoy

Pages : 67-76

View : 108 | Download : 148

Publication Date : 2023-12-21

Article Type : Review Paper

Abstract :Chatbots are computer programs using artificial intelligence and natural language processing (NLP) developed for written communication with humans. They can be designed with varying levels of sophistication, from basic keyword scanning to advanced AI technologies. Chatbots have a long history, with early examples dating back to the mid-20th century. Recent advancements in AI have made chatbots smarter and more functional, allowing them to be used in a variety of industries. Chatbots have become increasingly popular in social media, providing businesses and organizations with an efficient way to engage with customers and followers. Social media chatbots utilize NLP technology to understand and respond to user inquiries, providing personalized and immediate support. They can be used for a variety of purposes, including customer service, marketing, and sales, and can offer a range of services, from answering basic questions to completing transactions. With the ability to interact with users in real-time, social media chatbots can help businesses improve customer satisfaction and increase engagement, making them an important tool for social media strategy. The aim of this paper is to offer a thorough and nuanced comprehension of the current and past utilization of chatbots in social media, as well as to provide insights into potential future trends and developments.
Keywords : Sohbet robotu, Sosyal medya, Twitter, Instagram, Facebook, Doğal dil işleme