INNOVATIVE APPROACHES IN WOOD INDUSTRY

Authors : Sabit TUNÇEL, Atanur SATIR, Zeki CANDAN

Pages : 81-87

View : 16 | Download : 13

Publication Date : 2019-12-25

Article Type : Editorial

Abstract :For businesses to act in accordance with the developing technology will enable them to differentiate from their competitors with innovative approaches in a competitive environment. In addition to competitive elements such as cost, aesthetics, functionality, etc., all the innovative approaches of a business from design to final product are also an important mechanism in getting the edge over the competition. Innovative thinking has different and important effects on the development of business models. Traditional revenue models involve unforeseen risks. For example, wrong and weak preferences that may occur in the parameters such as selection of job type and job site, determination of target group, pricing policy etc. can cause the related business model to fail. It is, however, possible to prevent financial losses by exhibiting the innovative approaches that minimize these risks. In order businesses to survive, it has become essential to maximize their profitability because of the high-ranking competition as a result of the global economy. In this context, the businesses that operate efficiently are able to achieve the desired profit margins. Otherwise it has become nearly impossible for them to survive. In the wood industry, the final products are produced by passing the raw material obtained from forest resources through various processes. Within all this complex structure, the businesses often suffer financial losses or cannot take huge leaps because of traditional habits. Apart from this, the handling of production processes and marketing the products with a new perspective form an important basis for the economic breakthroughs. Within the framework of this academic research, the effects of the innovative methods and the transformations that these methods would bring in to the wood industry besides its traditional structure are examined. 
Keywords : Innovative approach, Wood industry