Examining The Effect of Corporate Reputation Perception On Employees' Innovative Thinking In The Forest Products Industry

Authors : Aytaç Aydın, Kadri Cemil Akyüz, Gökay Nemli

Pages : 1-10

View : 53 | Download : 31

Publication Date : 2025-06-25

Article Type : Research Paper

Abstract :In increasingly challenging and evolving production environments, organizations must fully leverage their resources to succeed and remain strong. Corporate reputation and employees\\\' innovative capabilities have now risen to the top of the resource hierarchy. Enhancing corporate reputation will support employees\\\' desire to innovate, helping organizations secure top positions in market structuring. Our study aims to examine the connection between corporate reputation and employees\\\' innovative thinking within the Forest Products Industry. The research, conducted with 128 managers, utilized a survey that included a Reputation Coefficient comprising six sub-components and an Innovative Behavior Perception Scale comprising three sub-components. The relationship between corporate reputation and innovative thinking was measured using the Structural Equation Model with the help of 20 developed hypotheses. At the end of the study, it was determined that six of the hypotheses were accepted.
Keywords : Kurumsal İtibar, İnovatif Düşünce, Yapısal Eşitlik Modeli, Orman Ürünleri Sanayi

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