Emotion Analysis on Youtube Comments for 2023 Turkish Presidential Elections

Authors : Cihan Çilgin

Pages : 18-34

Doi:10.55609/yenimedya.1339272

View : 99 | Download : 110

Publication Date : 2023-12-29

Article Type : Research Paper

Abstract :The 13th Presidential election has created a wide agenda in many countries as well as in Turkey. In this election period, along with traditional media tools, social media tools were also used frequently in the execution of election campaigns. Interactions received through social media platforms once again proved the effective power of social media tools to reach large masses of all parties and party leaders. For this reason, the Open Microphone program organized by Oğuzhan Uğur, in which many politicians participated, was followed with interest not only in Turkey\'s agenda, but also in the world\'s agenda. In this context, this study aims to reveal various analysis findings with Emotion Analysis methods, especially from the comments made within the scope of this program. For this purpose, in this study, a total of 261.728 user comments, specific to 7 different politicians, were analyzed using the NRC emotion dictionary. With the NRC emotion dictionary, a broader emotional polarity was obtained, including the emotions of anger, fear, trust, anticipation, surprise, sadness, joy, and disgust, in addition to positive or negative emotion polarity. As a result of the findings, this study reveals that the emotion analysis of the masses through Youtube comments or different platforms can be a critical source of information for political campaigns.
Keywords : Duygu Analizi, Cumhurbaşkanlığı Seçimi, NRC Duygu Sözlüğü, Doğal Dil İşleme, Youtube