The Future of Social Media in Marketing

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Yeni Medya
Issue:16
The Future of Social Media in Marketing

The Future of Social Media in Marketing

Authors : Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T Stephen

Pages : 394-420

View : 58 | Download : 70

Publication Date : 2024-06-29

Article Type : Other Papers

Abstract :Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.
Keywords : Sosyal medya, Dijital pazarlama, Pazarlamanın geleceği

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.