Artificial Intelligence Radio Presenters from A Listener Perspective: Innovation or Distance?

Authors : Nihal Erdoğan Sepetci

Pages : 43-61

Doi:10.55609/yenimedya.1642318

View : 51 | Download : 36

Publication Date : 2025-06-30

Article Type : Research Paper

Abstract :With the acceleration of technological advances in recent years, many innovations that were dreams in the past have rapidly become a part of our lives. The most remarkable among these innovations is undoubtedly Artificial Intelligence (AI) technology. AI technology, which has shown its effect in various fields such as medicine and engineering, has also taken its place in the broadcasting sector and has opened the door to brand new applications in the use of traditional communication tools with the opportunities it provides. AI technology has been used in radio broadcasting for some time, and even a radio presenter produced entirely with AI has been operating in the broadcasting sector. The radio programmer created with AI within Alem FM broadcasts 2 hours of radio broadcasting per week. The aim of this research is to investigate the listeners’ attitudes towards the AI radio presenter and the motivations behind their decision to listen to this programme. Within the scope of the research in which qualitative research method was used, in-depth interviews were conducted with twelve people who were identified as listeners of this AI radio programme. The findings obtained were analysed within the framework of Elihu Katz’s Uses and Gratifications Theory. As a result of the research, it was concluded that the listeners had a positive approach towards the AI presenter and listened to this programme with motivations such as having fun, curiosity, witnessing differences and innovations.
Keywords : yapay zeka, yapayzekaradyosunucusu, kullanımlarve doyumlar kuramı, radyo dinleyicileri, yapayzeka radyosunucusu dinleyicileri

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