Determination of Thermal Tourism Facility Selection Criteria Weights by the BWM Method, One of the Multi-Criteria Decision Making Techniques

Authors : Müjde Aksoy

Pages : 56-67

Doi:https://doi.org/10.5281/zenodo.10001338

View : 39 | Download : 4

Publication Date : 2023-10-17

Article Type : Research Paper

Abstract :Thermal tourism is a type of tourism carried out under natural conditions that provides treatment services with mineral-rich underground waters that come out of the ground at a certain temperature, as well as food and beverage, transportation, entertainment, and hospitality services in a way that meets the expectations and needs of consumers. Due to its geopolitical position, Turkey is in high demand in the international arena in terms of thermal health tourism within the framework of rapid transformation and development in the health sector in recent years, especially with its natural spas and thermal treatment opportunities. Thermal health tourism is of great importance for a country with great potential in terms of thermal tourism, such as Turkey, which ranks first in Europe and seventh in the world with its thermal resources, in terms of increasing tourism revenues and gaining global competitiveness. In this study, it is aimed at determining the criteria that will affect the preference of thermal tourism facilities by tourists and the weights of these criteria using the BWM Method, which is one of the multi-criteria decision-making techniques. In this context, the findings obtained as a result of the study will contribute to both the literature and the thermal health tourism sector in terms of determining the criteria for the thermal facility preferences of tourists.
Keywords : Health Tourism, Thermal Tourism, Multi-Criteria Decision-Making Techniques, BWM Method

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