THE EFFECT OF TECHNOLOGİCAL AND COMMERCİAL VİABİLİTY ON MİCROSOFT TAİWAN INNOVATİON COMPETENCY

Authors : CHENG, ChengPing Shih, Ping SHIH, YaChung Hung, YA, Chung HUNG

Pages : 135-144

View : 103 | Download : 10

Publication Date : 2013-06-01

Article Type : Research Paper

Abstract :Innovation competence has become one of the most important issue in high tech industry in globalized economy. Therefore, this study focuses on IPOT innovation model in Microsoft Taiwan.by using PLS method. Empirical results indicate that the commercial viability have higher impact than Technological viability on innovation competence in Microsoft Taiwan. Also, according to results stated above, Technological innovation is more important than project innovation and organization innovation. And all four factors have 1% significant. The following results shows that under commercial viability, human related factor shows more significantly related than market related factor, and under technological viability, organizational related factor has higher related than project related factor. Therefore, the ultimate innovational goal in Microsoft Taiwan industry is to gain more effort on human related factor than the other three factors. The study find the successful factors on a company’s’ innovation competency from IPOT model that can build an econometrics self-successful model. It show that innovation model can indeed help organization self-evaluate whether it is advantageous to adopt innovation. 
Keywords : Innovation competency and Technical innovation

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