The Effect of Design Students' Command Interactions in Artificial Intelligence Applications on User Experience: An Exploratory Study with Psychophysiological Data Harvesting

Authors : Barış Atiker, Behiç Alp Aytekin, Neslihan Erdem, Ezgi Şen Atiker

Pages : 305-317

Doi:10.17671/gazibtd.1633452

View : 180 | Download : 328

Publication Date : 2025-10-31

Article Type : Research Paper

Abstract :In recent years, people have been talking a lot about how generative AI affects design. These technologies change how we usually do design and bring new chances and problems. This study looked at how generative AI affects design, focusing on creativity and user control. It studied tools like Ideogram.ai and Krea.ai with 15 visual communication design students at a university in Turkey. The study used a technique called Psychophysiological Data Harvesting (PDH) to analyze student experiences and creative results. It compared text-to-image and sketch-to-image design processes using eye tracking, electrodermal activity, and post-test questions. The study found that generative AI can greatly improve design processes, but the interfaces need to be better to help users control and explore creatively without feeling stressed.
Keywords : Üretken Yapay Zeka, Görsel İletişim Tasarımı, Yapay Zeka ile Yaratıcılık, İnsan-Bilgisayar Ekileşimi, Kullanıcı Deneyimi, Göz İzleme, Elektrodermal Aktivite Yanıtı

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