Discourse and Ideology in Graphic Design Manifestos: A Comparative Analysis Based on Critical Discourse Theory

Authors : Orhun Türker

Pages : 408-426

Doi:10.5281/zenodo.17169538

View : 36 | Download : 40

Publication Date : 2025-09-27

Article Type : Research Paper

Abstract :This study examines five key manifestos that mark critical turning points in the field of graphic design—First Things First (1964), First Things First 2000, An Incomplete Manifesto for Growth (1998), The Decolonising Design Manifesto (2019), and The Karlskrona Manifesto for Sustainability Design (2014)—through the method of Critical Discourse Analysis (CDA). These manifestos are considered not merely as texts that define aesthetic orientations, but as discursive instruments that make ideological conflicts visible and call the designer subject into specific positions. The theoretical framework of the study is grounded in Fairclough’s three-dimensional discourse model, Althusser’s theory of ideology and interpellation, Foucault’s concept of knowledge/power relations, and van Dijk’s approach to ideological discourse analysis. The findings demonstrate that these manifestos construct ideological structures on textual, discursive, and social levels. In this context, the study aims to reveal that graphic design manifestos function not only as professional declarations but also as tools of ethical, political, and cultural intervention.
Keywords : Grafik Tasarım Manifestoları, Eleştirel Söylem Analizi, İdeoloji ve Tasarım, Politik Görsel Kültür

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