THE ROLE OF SOCIAL MEDIA FILTER BUBBLES AND ARTIFICIAL INTELLIGENCE RECOMMENDATION SYSTEMS ON POLITICAL POLARISATION

Authors : Ertuğrul Buğra Orhan, Seda İşgüzar

Pages : 101-120

Doi:10.20493/birtop.1829212

View : 57 | Download : 195

Publication Date : 2025-12-31

Article Type : Research Paper

Abstract :This study examines the formation of filter bubbles in social media ecosystems and analyses how they contribute to the intensification of political division. Drawing on a range of academic sources, the research examines the consequences of filter bubbles on key events such as the Arab Spring and Brexit, highlighting their impact on political mobilisation and communication. It also explores the complex relationship between social media, politics and law, and examines issues related to government control. Suggested measures to reduce polarisation include increasing the diversity of social networks and implementing policy reforms based on empirical evidence. However, balancing political sway, the right to self-expression and privacy protection remains a challenging task. This article emphasises the importance of multidisciplinary work in understanding and addressing the complex dynamics of the impact of social media on politics and society. It also calls for international cooperation in establishing legal structures to regulate the digital public sphere, guaranteeing democratic responsibility and social cohesion in the age of digitalisation.
Keywords : Filtre baloncukları, sosyal medya, yapay zeka, siyasi kutuplaşma

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