Customer relationship management in healthcare

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Cumhuriyet Üniversitesi Fen-Edebiyat Fakültesi Fen Bilimleri Dergisi
Volume:36 Issue:3
Customer relationship management in healthcare

Customer relationship management in healthcare

Authors : Mahsa GHAZİ ASGAR, Somayeh SHAHRİ

Pages : 1003-1005

View : 54 | Download : 16

Publication Date : 2015-05-13

Article Type : Review Paper

Abstract :Abstract. Background and purpose: Customer relationship management research is utilized to explain the need for a more patient-oriented support. This paper argues about customer relationship managemet in healthcare Method: the present article has utilized the valid resources in the subject under study. Conclusion: CRM tools and strategies will be implemented in the marketing and service layer. The healthcare organization should perform re-engineering process to adapt their CRM strategy and tool in order to acquire potential customer coming for the service
Keywords : customer relationship managemet, healthcare

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.