Analysis of the Relationship Between Strategic Planning and Total Quality Management

Authors : Gulin İdil SONMEZTURK BOLATAN, Arzu KARAMAN AKGUL

Pages : 1-19

View : 27 | Download : 16

Publication Date : 2019-12-31

Article Type : Research Paper

Abstract :Total quality management (TQM) is a philosophy that provides many benefits such as more satisfied customers, reduced costs, higher quality products, and improved quality performance. Globalization, changes in technology, and increasing uncertainties in the market creates a new competitive environment for companies. TQM has an important role in the survival of companies in such an unpredicted environment when it is integrated with the strategic plans. In other words strategic planning is effective on the success of TQM. With this aim, the effect of strategic planning on total quality management success is investigated in this study. Accordingly, a literature review is made, hypotheses are developed, and the relationship between TQM and strategic planning is examined by using partial least squares technique (PLS). Results of the data analysis illustrates that companies need to attend more emphasis on quality results; information and analysis; top management commitment and leadership; and employee responsibility and involvement in order to successfully implement TQM.
Keywords : Strategic Planning, Total Quality Management TQM, Critical Success Factors