Tourism Industry And Standardisation: An Impossible Task?

Authors : Alper BOZKURT

Pages : 331-344

View : 22 | Download : 11

Publication Date : 2010-09-01

Article Type : Other Papers

Abstract :Standardisation of a tourism industry offering will be discussed with this article in two different ways First by reviewing previous studies on the topic definitions of standardisation tourism industry and differences between a service and a goods product will be presented Second by interviewing managers from different tourism industry sectors possibility of a tourism product’s standardisation will be outlined Key words: standardisation service product goods product tourism industry
Keywords :