AN EVALUATION OF THE TOURISM POTENTIAL OF THE PERRE ARCHAEOLOGICAL SITE

Perre Ancient City, located within the borders of Adıyaman Province and tracing its origins back to the Kingdom of Commagene, is a significant archaeological settlement that maintained its importance during the Roman and Byzantine periods. The site is distinguished by its extensive necropolis, water channels, mosaics, and architectural remains reflecting the cultural layers of successive eras. Despite this richness, Perre has not received sufficient attention in terms of tourism. This study evaluates the tourism potential of Perre, with a particular focus on recent innovative revitalization projects carried out at the site. The pioneering implementation of hologram technology for the first time in an archaeological site in Turkey is considered a transformative initiative for cultural heritage tourism. Employing a SWOT analysis, the research identifies the strengths and weaknesses of the city as well as the opportunities and threats it faces. The findings indicate that integrating Perre into tourism activities—supported by effective promotion and infrastructural improvements—will not only contribute to regional development but also enhance the international visibility of Turkey’s cultural heritage.