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  • Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
  • Volume:10 Issue:1
  • E-MAIL AS A VIRAL MARKETING TOOL: A RESEARCH ON EMOTIONS BEHIND E-MAIL SENDING AND RECEIVING BEHAVIO...

E-MAIL AS A VIRAL MARKETING TOOL: A RESEARCH ON EMOTIONS BEHIND E-MAIL SENDING AND RECEIVING BEHAVIOR

Authors : Burcu Selin YILMAZ
Pages : 55-78
View : 23 | Download : 27
Publication Date : 2009-03-01
Article Type : Other Papers
Abstract :İnternetin yaygınlaşması, tüketicilere ürün ve hizmetler hakkında diğer tüketicilerden bilgi edinmenin yeni yollarını sunmaktadır. Bu tür iletişim ağızdan ağza iletişimin bir türü olarak görülmekte, ağızdan fareye ya da çevrimiçi ağızdan ağza iletişim olarak adlandırılırken, tüketicilere de güç
Keywords : Viral Marketing, Word of Mouse Communication, Computer

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