ECONOMETRIC ANALYSIS OF SUPPLY CHAIN VALUES BETWEEN TÜRKİYE AND G7 COUNTRIES AND ITS REFLECTION IN DIGITAL MARKETING

Authors : Murat Başal

Pages : 1-8

Doi:10.58627/dpuiibf.1486145

View : 58 | Download : 78

Publication Date : 2024-12-31

Article Type : Research Paper

Abstract :The vast majority of the world\\\'s global wealth is found in the G7 countries. The growth of world trade can be seen in many areas from supply chain to production and marketing. The growth in the digital market and Turkey\\\'s geographical position as the world\\\'s investment and production center has also improved the supply chain. Turkey\\\'s importance has increased with the demand in the European continent and the development in digital marketing. Digital and e-commerce becoming effective due to digital life. As a result of the value of timely delivery of customer demands in marketing, logistics and digital marketing are starting to develop rapidly together. In this study, it is aimed to determine the econometric analysis of the supply chain, which has increased in importance in businesses, and its reflections on the digital marketing process in G7 countries and Turkey for the last five years. We will reach important data in our field with the comparison we will make. As a result of our analysis, it will be an important source of data for both businesses and academic studies in the future.
Keywords : G7 Ülkeleri, Ekonometrik Analiz, Tearik Zinciri, Tüketici, Dijital Pazarlama