SOME VIEWS ON RENEWABLE ENERGY MARKETING DUE TO CLIMATE CHANGE IMPACTS

Authors : Mustafa Seçkin ŞALVARLI

Pages : 161-180

Doi:10.58853/dumad.1233721

View : 20 | Download : 30

Publication Date : 2023-06-30

Article Type : Review Paper

Abstract :ABSTRACT Currently, two-thirds of greenhouse gas emissions come from the energy sector, and many energy plans still lag behind the required emission reductions. The increasing impact of global warming makes it important to take urgent measures. Renewable are predicted to account for at least two-thirds of the total final energy supply by 2050. Key strategies concern energy savings for those who demand, efficiency improvements in power generation, and the substitution of a variety of new and renewable energy sources for fossil fuels. Climate change, which is a global problem, requires a global solution. The most important effects of climate change are heavy downpours, strong storms, heat waves, melting ice-field, droughts, reduced food security, pests and diseases. Climate changes can significantly affect the availability, reliability and affordability of energy supply systems. An effective strategy will require the commitment and action of all developing and developed countries. It is known that some climate-related policies need additional revisions in order to achieve the desired levels in the energy sector. The fundamentals of marketing can be applied to renewable energy marketing, as has been extensively stated in the literature. Climate protection aspects partially convert renewable energy into the public good.
Keywords : Yenilenebilir enerji, iklim değişikliği, çevre, sürdürülebilir kalkınma, pazarlama