MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS

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Ege Akademik Bakış Dergisi
Volume:6 Issue:2
MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A...

MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS

Authors : Esra ASLANERTİK, Burcu İlter TABAK

Pages : 47-57

View : 79 | Download : 14

Publication Date : 2006-10-01

Article Type : Research Paper

Abstract :Çalışmanın amacı küçük ölçekli firmalarda ISO 9000 uygulamaları hakkında daha derinlemesine bilgi sahibi olmaktır. Bu amaçla ISO 9000’ne sahip üç üretici firma, onların temel tedarikçi ve müşterileriyle ISO 9000’ne sahip olmanın nüşteri tatmini, maliyet azaltılması ve finansal performansın arttırılması üzerine etkilerini ortaya çıkarmak amacıyla derinlemesine mülakat gerçekleştirilmiştir
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