AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

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Ege Akademik Bakış Dergisi
Volume:10 Issue:1
AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTIT...

AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Authors : Ahmet ŞEKERKAYA, Nihan ÇIRAK

Pages : 239-269

View : 79 | Download : 13

Publication Date : 2010-02-01

Article Type : Research Paper

Abstract :
Keywords : Pazar Bölümlendirmesi, Kümeleme Analizi

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