Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in İzmir

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Ege Akademik Bakış Dergisi
Volume:11 Issue:1
Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in İzmir

Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in İzmir

Authors : Ayla Özhan DEDEOĞLU, Elif ÜSTÜNDAĞLI

Pages : 1-14

View : 67 | Download : 14

Publication Date : 2011-02-01

Article Type : Research Paper

Abstract :Consumer acculturation refers to socialization process in which an immigrant learns the consumption related behaviors and values of the host culture and integrate them with their original culture. The present study aims to contribute to the literature by studying consumer acculturation of Bosnian immigrants who had to migrate because of negative political and religious environment, in addition to socio-economical problems, in their home country. The study was conducted in Izmir/Turkey. Findings reveal that Bosnian immigrants have integrative attitudes toward Turkish culture while maintaining their original culture. They try to shield their community from consumer culture experienced in Izmir, as well. Findings also show that socio-historical factors are acculturative agents
Keywords : consumer acculturation, consumer culture, bosnian immigrants

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.