INTERNET USAGE IN POLITICAL COMMUNICATION: “A COMPARATIVE ANALYSIS OF THE POLITICAL PARTIES’ WEBSITES IN TURKEY AND THE USA”

Authors : Onur ÖKSÜZ, Elif YILDIZ

Pages : 105-124

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Publication Date : 2006-01-01

Article Type : Other Papers

Abstract :In today’s contemporary world, new communication technologies lead to significant alterations and transformations, have been indispensable components for human life. In these technologies, due to primary emergence of Internet expansion al1 over the world, from economy towards culture, from entertainment towards science, in many fields, the diversification of its specific implementations is being recognized. Such an rapid increase o f Internet usage is accompanied with its usage of political usage. That new media environment is providing more resources for financial support and media coverage o f the messages. For the achievement of more participating democratic conditions, the Internet offering huge potential of usage, has been commenced to be in implementation as a mass media by political parties. Political purpose of the Internet usage, has led to new transformations in the political communication. The importance of Internet in a political communication has brought into agenda the analysis of political party websites. In that study, making up a comparative analysis of four political party representing two different country has been aimed. In such a study, it is thought that with regard to illuminating the point of two countries with the possession of different development levels have been reached in Internet usage in political communication.
Keywords : Internet, Political Communication, Website Analysis