The Virtual World Platform `Tiktok`: A Study On Generatıon Z

Authors : Seher Karataş, Enderhan Karakoç

Pages : 517-537

Doi:10.17680/erciyesiletisim.1440628

View : 140 | Download : 84

Publication Date : 2024-07-30

Article Type : Research Paper

Abstract :Social media has an important place in the lives of individuals. It enables people to connect with each other, to be aware of their environment and the world, to have fun and often use social media platforms to stay informed. TikTok, a popular application among all segments of society, is one of them platforms. In TikTok, a global platform, young people constitute the largest segment of users. In this study, it is aimed to reveal the use of social media and TikTok by Generation Z. In the study employing a quantitative research methodology, a single survey model, one of the general survey models, was utilized. The data were collected via a face-to-face survey of 387 secondary school students born between 2006 and 2010 in Konya. The research findings showed that WhatsApp was the preferred social media platform among the participants. In addition, half of the participants were found to use TikTok and usage among Generation Z has increased compared to previous studies. Furthermore, half of the respondents do not create videos on the platform, preferring instead to share videos inspired by current trends. The research findings indicated that the participants\' primary objective was to engage in entertainment-oriented TikTok video creation, social media usage, and TikTok-related activities. It was also found that half of the respondents do not trust TikTok when using TikTok.
Keywords : Sosyal Medya, TikTok, Z Kuşağı, Kullanım Alışkanlıkları, Ortaöğretim Öğrencileri

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