Planned Obsolescence And Sustaınability In The Context Of Corporate Communication Strategies: A Qualitative Study On Consumers

Authors : Ege Simge Demirel

Pages : 1-22

Doi:10.17680/erciyesiletisim.1578049

View : 94 | Download : 35

Publication Date : 2025-04-30

Article Type : Research Paper

Abstract :Planned obsolescence is defined as determining a product\\\'s lifespan before its launch and planning the product life cycle within a specific strategy. Communication activities within planned obsolescence strategies aim to ensure consumption continuity by increasing sales, but they conflict with the concept of sustainability, which aims to meet today’s needs without compromising future generations\\\' needs. This study aims to measure how consumers perceive communication efforts related to these concepts. The study\\\'s universe consists of consumers in Turkey who are conscious of sustainable consumption. The research, conducted with 11 sustainably conscious consumers, collected data on their sustainable behaviors, knowledge of communication activities within the frameworks of sustainability and planned obsolescence, and their evaluations of these concepts. The results showed that consumers with a sustainable lifestyle were unaware of companies\\\' sustainability communication efforts and found them insufficient. Additionally, they were influenced by communication activities within planned obsolescence strategies and felt these efforts were inconsistent with sustainability. This study is important for evaluating sustainability communication efforts and company approaches in this field from the perspective of consumers who value sustainable living in Turkey.
Keywords : Kurumsal İletişim, Planlı Eskitme Stratejileri, Sürdürülebilirlik İletişimi.

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