The Use of Music in Political Communication: A Study on The Election Songs Used by Ruling and Main Opposition Parties in Türkiye’s Local Administration Elections on March 31, 2024

Authors : Fatih Ceylan, Begüm Keskin

Pages : 91-114

Doi:10.17680/erciyesiletisim.1533459

View : 251 | Download : 64

Publication Date : 2025-01-30

Article Type : Research Paper

Abstract :This study aims to analyze the election songs used in the election campaigns of the mayoral candidates of the Justice and Development Party (AK Parti) and the Republican People\\\'s Party (CHP) in İstanbul, Ankara, and İzmir on March 31, 2024, Türkiye’s Local Administrations Elections. The data collected using the case study methodology was analyzed using the content analysis method in the MAXQDA program. The findings showed that both party candidates preferred moving/exuberant songs which appealed to the voters at a high level in their election campaigns. They moderately preferred original election songs, adapted popular songs, and songs conveying socio-psychological messages. They showed a low preference for songs that criticized the policies of the opposition or government, slow or stationary songs, songs promising prosperity, and message-oriented songs. Therefore, there is little possibility for the two parties\\\' candidates to differentiate from each other in the use of music. The results of the similarity analysis revealed that the songs belonging to the same party showed a high level of similarity with each other. In contrast, the songs of different parties showed low similarity. The study implications are helpful for researchers conducting studies on similar issues.
Keywords : Siyasal İletişim, Seçimler, Seçim Kampanyaları, Seçim Müziği, Seçim Şarkıları.

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