GLOBAL PAZARLAMA VE URUN STANDARTLAŞTIRMA/UYARLAMA KARARI

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Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Issue:16
GLOBAL PAZARLAMA VE URUN STANDARTLAŞTIRMA/UYARLAMA KARARI

GLOBAL PAZARLAMA VE URUN STANDARTLAŞTIRMA/UYARLAMA KARARI

Authors : İnci VARİNLİ

Pages : 117-132

View : 17 | Download : 18

Publication Date : 2000-12-31

Article Type : Research Paper

Abstract :
Keywords : global pazarlama, ürün standartlaştırma, pazarlama

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