A SOCIAL MEDIA SENTIMENT ANALYSIS ON RENEWABLE ENERGY FORMS

Authors : Hafize Nurgül Durmuş Şenyapar

Pages : 319-334

Doi:10.18069/firatsbed.1403552

View : 142 | Download : 124

Publication Date : 2024-01-26

Article Type : Research Paper

Abstract :This study conducts a sentiment analysis of public opinions on various energy sources, including hydro, solar, wind, and nuclear, using data from social media platforms like Facebook, Instagram, Quora, and Reddit. A dataset of 3,269 mentions and examining interactions, shares, and likes offers an extensive view of the current discourse on these energy forms. The methodology combines quantitative sentiment analysis with qualitative content examination to uncover underlying themes. The findings reveal strong positive sentiment towards renewable energy, mainly hydro and solar power, often described as "clean,” "sustainable,” and "efficient.” Hydro energy is highly regarded due to its minimal environmental impact, while solar energy is praised for combating climate change and technological advancements. Wind energy faces criticism for visual and noise pollution concerns and potential effects on wildlife, while nuclear power generates negative sentiments primarily due to safety and waste management issues. These results have important implications for shaping effective marketing strategies within the renewable energy industry.
Keywords : Yenilenebilir enerji, Duygu analizi, Sosyal medya söylemi, Pazarlama İletişimi

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