From Divergence to Alignment: Diagrammatic Thinking Across Industrial Design, Engineering, and Marketing

Authors : Hüseyin Özkal Özsoy

Pages : 1715-1727

Doi:10.29109/gujsc.1711966

View : 36 | Download : 78

Publication Date : 2025-12-22

Article Type : Research Paper

Abstract :In industrial product development, effective collaboration among designers, engineers, and marketers is crucial, yet is frequently challenged by fundamentally divergent mental models of how a product should function, appear, and succeed in the market. Each discipline interprets and communicates design intent through distinct visual and cognitive frameworks, including conceptual sketches, technical schematics, customer journey maps, and market flows. This article investigates how these disciplinary perspectives manifest in visual thinking practices and how shared diagramming tools function as mediators or points of friction within multidisciplinary teams. The study maps the interplay between mental models and representational practices by drawing on literature from design cognition, visual semiotics, systems thinking, and empirical observations from collaborative design settings. It further explores how misalignments impact decision-making, innovation, and project coherence. The findings contribute to a deeper understanding of visual mediation as a critical factor in collaborative product development and propose strategies for aligning cognitive and visual frameworks to improve interdisciplinary communication and design outcomes.
Keywords : Endüstriyel ürün geliştirme, Görsel düşünme, Zihinsel modeller, Disiplinlerarası iş birliği, Diyagramlarla temsil, Sınır nesneleri, Yoruma dayalı sürtüşme

ORIGINAL ARTICLE URL