Managers' Attitudes on The Use of Artificial Intelligence Technology in Human Resources Management: A Qualitative Research in The Central District of Edirne Province

Authors : Özgür Tezel, Agah Sinan Ünsar

Pages : 1407-1438

Doi:10.21547/jss.1574355

View : 56 | Download : 132

Publication Date : 2025-07-18

Article Type : Research Paper

Abstract :With the spread of Industry 4.0, many technologies that have emerged have been included in the business models and business processes of businesses. Companies in Edirne Central District, Turkey\\\'s gateway to Europe, have also integrated industry 4.0 technologies into their business. The research aims to reveal the attitudes of company managers operating in Edirne, Turkey\\\'s border province to Europe, regarding the use of artificial intelligence in HRM functions and to guide future research on this subject. It has been observed that the most used industry 4.0 technology in the Central District of Edirne Province is artificial intelligence. In this research, with a phenomenological pattern in which a qualitative approach was adopted, a semi-structured interview method was used to benefit more from the opinions of the participants. In the research, it was determined that company managers in the Central District of Edirne Province (despite some concerns) adopted a supportive attitude towards the use of artificial intelligence in HRM. Executives say that in the current situation, it is not possible to completely transfer HRM to AI; however, they stated that it could benefit from conceptual issues. Managers underlined the combination of AI and human factors for effective HRM. For this reason, in the conclusion of the research, a model in which artificial intelligence and human factors are considered together is proposed. The research offers unique value in terms of considering human resources management together with the artificial intelligence phenomenon.
Keywords : İnsan Kaynakları Yönetimi, Yapay Zeka, Dijital Dönüşüm, Edirne, Türkiye

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