Reframing Startup Marketing Strategy with Product-Content-Market Fit

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Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi
Volume:10 Issue:2
Reframing Startup Marketing Strategy with Product-Content-Market Fit

Reframing Startup Marketing Strategy with Product-Content-Market Fit

Pages : 222-233

View : 21 | Download : 74

Publication Date : 2024-12-31

Article Type : Editorial

Abstract :In the competitive landscape of startups, achieving product-market fit is essential for survival and growth. This article introduces an expanded framework called “Product-Content-Market Fit” (PCMF), which integrates content strategy into the Minimum Viable Product (MVP) development process. Through case studies and existing literature, this study illustrates how strategic content creation aligns with customer needs and market demands, enhancing the effectiveness of MVPs. The research emphasizes the importance of a content strategy in the early stages of product development and its impact on market engagement and product validation.
Keywords : MVP, İçerik Stratejisi, Ürün-Pazar Uyumu, Startup Pazarlaması

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