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  • Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
  • Volume:8 Issue:16
  • Bibliometric Analysis of Green Themed Graduate Theses to Achieve Sustainability Goals

Bibliometric Analysis of Green Themed Graduate Theses to Achieve Sustainability Goals

Authors : Nurgül Erdal
Pages : 32-57
Doi:10.31006/gipad.1557314
View : 164 | Download : 204
Publication Date : 2024-12-30
Article Type : Research Paper
Abstract :People all over the world are striving to achieve 17 interconnected ambitious sustainable development goals. This study is planned to examine green-themed graduate theses required for sustainability, to emphasize the importance of sustainability, to reveal the current trend and to guide future researchers. A search was conducted between 2000 and 2023 with the keyword green (economy, trust, logistics, marketing, purchase intention, product, management) from the National Thesis Center database of the Turkish Higher Education Institution and 413 theses were reached. The data was analyzed with the bibliometric method using Word Art, Microsoft Word 2015, Microsoft Excel 2015 and SPSS 26 package programs. At the end of the analysis, it was seen that the vast majority of theses were master\\\'s theses and the language of writing was Turkish. It was seen that the vast majority of theses were written in the social sciences institute and business department of state universities. Quantitative data was mostly used in theses. The vast majority of theses related to sustainability are research on green marketing and green products. In order to achieve sustainable development goals, university and industry cooperation should be increased and universities should guide society.
Keywords : Sürdürülebilirlik, yeşil pazarlama, bibliyometrik araştırma, yeşil yönetim, lisansüstü tez

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