Entrepreneurship in the Era of Metaverse: Understanding Critical Success Factors from the Perspective of Hospitality Industry Professionals

Authors : Aslı Ersoy

Pages : 544-555

View : 76 | Download : 92

Publication Date : 2024-06-05

Article Type : Research Paper

Abstract :The concept of entrepreneurship, which plays an important role in the development of the accommodation and tourism industry, and the factors that determine the success of entrepreneurs have become one of the topics that have been emphasized recently, especially with developing technologies. The purpose of this research is to identify the critical factors that determine the success of hospitality entrepreneurs in the metaverse era. For this purpose, the opinions of hospitality professionals selected through convenience sampling on the relevant topic were examined through qualitative thematic analysis and QSR NVivo 10 program was used in the data analysis process. As a result of the analysis of the research, four overarching themes emerged: (1) knowledge and expertise, (2) communication and collaboration, (3) motivation and engagement, and (4) sustainable management insight. As one of the first attempts in the field of hospitality, as far as the author knows, this study can expand existing knowledge and theories regarding the critical success factors of entrepreneurs and develop practical insight of the topic.
Keywords : Girişimcilik, Metaverse, Kritik başarı faktörleri, Konaklama endüstrisi