Factors affecting buyers’ behavior decision of mobile phone at Jordan market

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InTraders Uluslararası Ticaret Akademik Dergisi
Volume:3 Issue:2
Factors affecting buyers’ behavior decision of mobile phone at Jordan market

Factors affecting buyers’ behavior decision of mobile phone at Jordan market

Authors : Iyad KHANFAR

Pages : 40-51

View : 27 | Download : 10

Publication Date : 2021-07-01

Article Type : Research Paper

Abstract :This field study paper investigating the factors influence the buyers’ behavior decision of mobile phone at Zarqa city. To achieve the objectives of this field study paper, 395 buyers were taken as a sample which used simple random sampling method. Primary and secondary data were examined. Furthermore, five factors i.e. price, country origins, advertising, brand name, and service after sales were chosen and analyzed by using of simple regressions analysis. Analysis shows, price factor widely found as about crucial factor which has an effect on buyers’ behavior decision of mobile phone.
Keywords : buyers behavior decision, brand name, advertising

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