INVESTIGATION OF THE RELATIONSHIP BETWEEN YOUTH`S SOCIAL MEDIA USAGE PURPOSES AND APPEARANCE-RELATED SOCIAL MEDIA CONSCIOUSNESS

Authors : Nesrin Duman, Zeynep Polat, Beyza Yıldırım

Pages : 47-66

View : 115 | Download : 45

Publication Date : 2025-01-25

Article Type : Research Paper

Abstract :The purpose of the study was to investigate the connection between young people\\\'s appearance-related social media consciousness and their motivations for using social media. A total of 272 university students, including 224 women and 48 men, participated in the study. The “Demographic Information Form”, the “Appearance-Related Social Media Consciousness Scale”, and the “Social Media Use Purposes Scale of University Students” were used to collect data. According to the findings of the study, among the social media platforms, participants mostly use Instagram (81.6%) and WhatsApp (70.6%). In addition, it was observed that the parts of the body that the participants obsessed over the most were the belly (37.1%) and the face (32.4%). When the purpose of social media use is examined, it has been understood that youngsters mostly use social media for \\\"obtaining information.\\\" Furthermore, a substantial degree of negative body image perception was noted in the participants. Young people with a variable diet have a significantly higher negative body image. It is seen that participants who have more screen time use social media to obtain information more. Lastly, there is no discernible connection between the reasons for using social media and appearance-related social media consciousness. This study is intended to be a resource for studies on individuals\\\' psychological well-being and conscious use of technology.
Keywords : Sosyal medya, dış görünüş, beden algısı, sosyal medya bilinci

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