EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY

Authors : İlkay KARADUMAN, Gökçe ARICI

Pages : 107-126

View : 13 | Download : 18

Publication Date : 2016-10-01

Article Type : Research Paper

Abstract :In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies. A survey has been carried out on franchisee companies, after the survey interview, results are discussed and presented. Franchising offers a useful way to entrepreneurs to start a new business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements.
Keywords : franchising, franchising decisions, franchising associations