CULTURAL SOCIAL MEDIA NARCISSISM (CSMN)

Authors : Hakan Tan, Mümin Yavuzcan

Pages : 47-71

View : 49 | Download : 55

Publication Date : 2024-01-25

Article Type : Research Paper

Abstract :Both narcissistic behavior features occur in social media, and social media acts as a mirror that provides \"source,” \"object,” \"push/pressure,” and \"purpose” to narcissistic behavior features. Narcissistic people need a mirror. Social media is one of the basic self-objects for people, and by serving as a mirror, it satisfies people’s self-psychology and narcissistic needs. The research examines the effect of social media (independent variable) on cultural narcissistic behavior characteristics (dependent variable). The survey technique was chosen as the research method in the article and the \"Cultural Social Media Narcissistic Scale\" developed by the author of the research is used in the study (Tan, 2022). The hypotheses of the research are tested by deduction. According to the research results, narcissistic behavior features occur in social media; Social media acts as a narcissistic mirror for people and provides resources, purpose, driving force, and self-objects to people who use social media. The research is essential in researching the cultural effects of narcissism and examining and explaining cultural narcissistic behavior characteristics.
Keywords : Narsisizm, Narsisist, Benlik, Sosyal Medya, İçgüdü