Strategic Approach on Digital Platforms: The Cases of NETFLIX, AMAZON HBO

Authors : Ahmet Münir GÖKMEN

Pages : 201-206

View : 61 | Download : 18

Publication Date : 2023-01-15

Article Type : Review Paper

Abstract :With the rapid involvement of the Internet in life, the audience moved away from the ones that are broadcast and remotely controlled, and started to choose among the options that offer options without time constraints. This change in audience preferences, combined with the internet infrastructure, has led to the creation of digital broadcasting platforms and the number of these platforms to increase day by day with the increasing demand. Digital broadcasting platforms, which have reached millions of viewers insert ignore into journalissuearticles values(subscribers); around the world, have implemented various strategic steps to achieve their own brand values and competitive advantage. With this study, which is about digital platform strategies, examining of Netflix, Amazon and Home Box Office cases was intended.
Keywords : Dijital platform, Netflix, Amazon, HBO, Strateji

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